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Doggystyle, the premises of a gin

The relationship between "doggystyle" and Gin? A new baby baptized INDOGGO.

It took twenty-six years between the release of "Gin & Juice", hit from the first album "Doggystyle" by SNOOP DOGG (released in the Bacs in 1994) and the creation of his Gin INDOGGO.

“When I wrote 'Gin & Juice' in 1994, it was to talk about good feelings and real experiences, it naturally became a worldwide hit. By creating INDOGGO, I wanted to breathe new life into these feelings with a juicy and accessible gin that is as sweet as your DO Double G. ”explains the rapper from LA before concluding“ I can't wait for the whole world to taste my gin remix ”.

The marketing genius of the Snoop strikes again.

After having created a collab with the brand of Gin Seagram's (for the 20th anniversary of Hit Du Dogg), this one finally passed the step and thus joined the stars like George Clooney, David Beckham, or Ryan Reynolds who have decided to enter the spirits sector.

This new gin was created alongside Keenan Towns, the co-founder of Trusted Spirits, who describes Snoop as a "Gin connoisseur". He explains that it took 2 years to develop a gin that lived up to the brand and the taste of Snoop, specifying that "His dedication to the brand makes him the ideal partner".

As for the Gin, it is distilled five times, infused with seven plants including flavors of strawberry and citrus for a crisp, sweet, fruity offer guaranteed to be gluten-free. INDOGGO embodies a "relaxed Californian style" in the image of the HipHop star.

INDOGGO will be launched in California (Snoop's home state) and is expected to hit the US market in early 2021.

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